With more and more hiring managers using social media to research job applicants, it’s time to figure out how to write a solid professional social media bio that showcases who you are.
It can be difficult to fit so much into a few sentences, but remember keeping it short and to the point is best. You also want to have it match your resume and make sure it fits your personal brand.
Here are a few tips on how to create a great professional social media bio.
Use action verbs to prove yourself.
You can write whatever you want in a bio, but proving it is another thing. And while actions speak louder than words, you only have words to explain who you are on social media. Use this time to tell people what you have done, what accomplishments you’ve made, and your involvement. These answers will create some great action verbs to tell readers about yourself.
Take this time to show yourself as an individual. Don’t jump on the “I’m a travel junkie” bandwagon or “I’m addicted to ____.” Overtime these self-aggrandizing words become exhausting and hiring managers overlook them. Use a unique edge and stay away from buzz words of phrases.
Keep SEO (search engine optimization) in mind.
If you want to be found, you have to think of how people would find you. Put yourself in the hiring manager’s shoes for a minute, and think of what they would do to research you. Decide what type of audience you’re seeking to impress and focus on keywords that are relevant to that area of interest. Use these keywords in your bio to assure you are searchable.
Keep it relevant.
If an employer is your target audience, don’t include things about personal life. They won’t be interested in your favorite band or your dog, (even though Fido is so cute!). They want to know why you would be a good fit for the company.
This goes for everything on your profile, from picture to other content, you want to make sure your social media profile showcases an image you are proud of. Let your profile paint the picture of who you are.
Make each character count:
Some social media platforms only allow 140 characters… yikes! Make each word count so you can display yourself professionally. Focus on your expertise and make every word credible.
Keep it the same.
Make your bio match across all accounts. Social media sites are becoming the norm for understanding who candidates really are. These accounts reflect likes, dislikes, personalities, and other info that is more useful than a short interview.
Make your bio catchy, include a little humor so you grab people’s attention. Another great option is use creative, unique words that many people don’t use. Overusing the typical words won’t get you noticed but creative, descriptive words are a great way to draw people in. Experiment with words and create some fun combinations to really make yourself stand out.
Social media is really changing the way the job process works. Keep that in mind when revamping your social media platforms and remember to keep our bio concise.